A social media calendar can help marine businesses consistently engage with potential customers and build trust without the need to go viral. By defining clear goals, choosing a realistic posting frequency, and using content categories, businesses can maintain a strategic online presence that drives bookings and supports overall marketing efforts.
To thrive during low season, water-based businesses should target locals instead of tourists, forge strategic partnerships, engage past customers, utilize smart pricing, organize events, sell gift vouchers, and use the downtime for maintenance. Consistent marketing is vital. By implementing these strategies, businesses can create steady income and enhance their year-round viability.
Local SEO is essential for marine businesses to improve visibility when potential customers search for services like surf lessons or boat tours. Optimizing Google Business Profiles, gathering positive reviews, ensuring website mobile-friendliness, and creating relevant content are crucial strategies. Consistent effort in local SEO leads to higher bookings and sustained organic traffic.